Love language in Real Estate
February 12, 2019
According to Gary Chapman, author of The Five Love Languages: How to Express Heartfelt Commitment to Your Mate, there are 5 love languages that people will express and experience. They include:
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Receiving gifts
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Quality time
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Words of affirmation
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Acts of service(devotion)
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Physical touch
Knowing your personal love language and also being able to infer other love languages can assist on how to communicate with people. In a real estate setting, agents infer what their clients show them about their personality. By being able to point out your client’s language you should be able to read between the lines and thus improve your intrapersonal relationships with your clients.
If you suspect you may have a client that identifies with words of affirmation, you may want to overly verbalize pros and cons to properties that you view. Pointing out the positives to possible renovations or construction will help your client become more comfortable.
If your client displays signs of preferring face-to-face and one-on-one time, their real estate love language may be quality time. Accompanying them through showings and consistently meeting will allow your clients to feel like their desires are understood and that you are taking an interest in them and their lives.
The love language of receiving gifts is a tricky language to maneuver as a broker or agent. However, something small that lets the client know you were listening to them, maybe they mentioned something, like a book, the last time you spoke. Making any amount of effort like this to show that you care about your clients likes and dislikes will help in the long run!
Perhaps, your client is consistently requesting a lot from you. This isn’t a bad thing; your clients love language might be acts of service. People who tend to ask a lot from people absolutely LOVE when things get done without them asking. A good tip with a client who prefers this language is to act on a lead for them that they have not asked for yet. For example, maybe you suspect they will prefer a certain neighborhood area but they have not specifically mentioned it yet. Compiling a list of possible home in that area will send your client over the moon with happiness!
If you client prefers physical touch as a love language based on their interactions with you, you can be a little less formal and skip handshakes and go for a hug if there is room for celebration.
Agents that are able to understand the psychology of their buyers decisions and customize their buyers experience to their personality or love language will have better relationships and success in the home buying process. Buyers who feel they are understood by their agent will be more likely to purchase and refer to others.
