Articles

Social media image is now an all but absolutely necessary component of any marketer’s strategy. Sites like the MLS may seem an obvious choice, but other platforms are also worth investing in the best example is Instagram and Twitter, for instance, can grab leads’ attention with beautiful visuals and keep you top-of-mind with short, simple posts to attract buyers. Facebook and YouTube are another cost effective lead generation method, allowing you to target existing leads in your database with the Custom Audiences feature. With regards to Facebook, creating a local group around your company can allow clients to share their experiences and give new leads an idea of what may be in store for them as homebuyers.  No matter how much you want to spend, there is a plethora of ways you can create a digital imprint in marketing!