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For starters, remember that reviews and testimonials don’t have to be lengthy or long-winded. A straightforward sentence or two about a positive personal experience with your business can go a long way. At the close of a transaction, consider providing a comment card with room for clients to write a few reflections. You can also touch base via e-mail and ask politely for a review of their experience working with you. If you have regular and repeat clientele, these are excellent candidate for reviews and referrals, as they’ll know your business well and will likely be happy to contribute their perspective.